2010 and Beyond: Predictions for ebooks and publishing
The past 10 years have seen a lot of changes in the publishing world. The biggest change of them all is ebooks. 10 years ago ebooks were a still a novelty enjoyed by mostly techies/geeks and were a popular product for online multi-level marketing schemes where ebook topics dealt mostly with get-quick-rich marketing methods and the like. The ebooks were of poor quality and filled with grammar/spelling errors. This probably did more to damage the reputation of ebooks than anything else.
Fast forward to 2009 and ebooks are becoming much more mainstream (still a small segment of the publishing industry, but growing) and publishers are now scrambling to figure out how to deal with this new form of consuming our favorite literary works. Add to that the family of ebook readers from Sony, Amazon and now Barnes & Noble, I think it’s safe to say that ebooks aren’t going anywhere.
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I think large publishing houses are scared, and for good reason. They’re faced with an enemy that they see as a threat to their business. I’m talking about the growing number of indie authors – those who totally bypass the large publishing houses and self-publish their books in print and digital format. Indie authors aren’t afraid to trek out on their own and play by their own rules.