In a move that signals the continuing growth of the self-publishing arena, the first-ever self-publishing book expo has been announced:

Publishing veterans Diane Mancher and Karen Mender are launching Self-Publishing Book Expo, an event that will focus on self-published books and the companies that produce them. SPBE will offer attending authors a place to exhibit and sell their books to the general public–and agents and publishers–as well as offering representatives from self-publishing companies to showcase their services. The event is slated for November.

You can read the the entire article from Publishers Weekly. And you can visit the book expo website here.

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It’s a great time to be a writer! You’re probably shaking your head saying: "Brad finally lost his marbles". Writing is more competitive than ever, the chances of getting published by a large house is nill and very few people make a living off their writing. So why is it a good time to be a writer?

Ebooks are your friend!

If you write any kind of fiction, and even certain types of non-fiction, ebooks can be your best friend right now. Think about it: You can publish and distribute your own ebooks with little cost to you. The biggest cost involved will be promoting your work.

The key here is the right pricing. If you’re a new and unknown author, then it’ll be hard to justify selling an ebook at $9.99 (Amazon’s preferred price point). Maybe start by giving them away for free to build a readership. Then, give away older titles for free in order to entice customers to buy your newer titles. Using free ebooks to entice new readers appears to be working for many other authors.

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It’s rare that I finish a book in one day. Not that I’m a slow reader, I just like to savor the experience of reading a book (yeah, that’s it!). But I just started, and finished this book in less than a day. Of course I’m talking about Lisa Genova’s book Still Alice (aff link). I have written briefly about this book in this post because Lisa originally self-published this book before signing on with a traditional publishing house.

The novel follows Alice Howland, a fifty year old Harvard professor, married and a mother of three. She is, by any measure a successful woman at the top of her game. And this is what makes it so tragic and chilling when she is diagnosed with Alzheimer’s Disease. The symptoms start innocently enough; forgetting words, an occasional appointment and other lapses of absentmindedness we all fall into during the course of our lives. But when she is out running and becomes lost in Harvard Square, a place she has known for 25 years, her life is kicked off track.

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Sometimes I miss a unique angle on an article I’m reading for this blog. I must have been asleep at the wheel when writing this post about self-publishing. The New York Times article was about how self publishing is doing pretty well because of so many writers are willing to pay to see their work in print.

Today, I came upon this interesting article from WritersWeekly.com that talks about the angle I missed: The CEO of self-publishing company Lulu, Robert Young, had some interesting things to say about his company’s own customers:

Indeed, said Robert Young, chief executive of Lulu Enterprises, based in Raleigh, N.C., a majority of the company’s titles are of little interest to anybody other than the authors and their families. "We have easily published the largest collection of bad poetry in the history of mankind," Mr. Young said.

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Self-publishing has long been the bastard child of the publishing industry. That could be changing now. More and more authors who self-publish are finding success after traditional publishing houses offer lucrative contracts for their self-published books. And most of these cases, the manuscript in question was rejected over and over before the author took matters into his/her own hands.

That is the story of Lisa Genova, who tried to get her book Still Alice (aff link) into the hands of agents and publishers before turning to self-publishing. Her story, in part, is featured in this article from the New York Times about the world of self-publishing:

When Lisa Genova, a former consultant to pharmaceutical companies, wrote her first novel, "Still Alice," a story about a woman with Alzheimer’s disease, she was turned down or ignored by 100 literary agents.

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In these bad economic times, it is no surprise that many people are shunning expensive, high-tech gifts this holiday season, for gifts that are cheap in cost but priceless in love and creativity. Homemade crafts are seeing a dramatic rise this year, as detailed by this article from the New York Times.

The boom in crafts and related supplies contrasts with poor results for traditional retailers, like electronics retailers and department stores. The nation’s overall retail sales in November fell 7.4 percent from the year before, according to the Commerce Department.

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Even in 2008, when ebooks are steadily gaining in popularity and self-publishing is becoming more and more accepted, there are still a lot of myths out there, especially about the latter. You have probably heard them: People who self-publish can’t cut it with traditional publishers (ie. they are not good enough), self-publishing is only for family memoirs/histories, and the list goes on.

During my weekend blog reading I came across this post over at the TeleRead blog. The post basically gives the top ten myths about self-publishing and seeks to dispel such nastiness. I’m not going to run through all ten myths, you can read them yourself and make your own judgment. However, I would like to add my own two cents about a few things that were mentioned.

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After yesterday’s extremely depressing post about the grim realities of being a writer, I thought I’d try to cheer things up by writing about ways you can create your own brand of success.

All of yesterday’s post concentrated on publishing through traditional channels – getting a contract with one of the large publishing houses and placing your faith in them that they will get your book out to the masses (and it will actually sell). But why place your faith in someone else? You wrote your book. You put your sweat and tears into it. And you’re the one who has the most invested into the book (monetary and otherwise). Why not take control and make your own success?

I’m talking about self-publishing, of course. Before I begin, however, I want to say that this term still has a negative stigma attached to it. But that stigma lies mostly in the traditional publishing world. The great thing is self-publishing doesn’t even have to involve paying a company lots of money to publish your book – it doesn’t have to be that complicated, or that expensive.

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