Barnes & Noble considers bundling print books and ebooks
The largest book retailer in the United States is making the bold move of considering bundling ebooks and print books. Barnes & Noble, who came out with their own ereader Nook last November, will begin testing the idea within the next few months. This is according to a recent article on Publishers Weekly and the Teleread blog.
I’ve been advocating for this type of bundling for a while now. The obvious advantage is that you can read the print version in the comfort of your own home, and then take the ebook version with you while you’re on the go. This would work especially well with dinosaur-sized books like Stephen King’s Under the Dome (which I’m currently reading as an ebook). If I had bought King’s latest magnum opus as a hardcover, you certainly wouldn’t see me lugging it around so I could read a few pages in the doctor’s office waiting room.
1 comment - Latest by: Melissa Donovan : I'm a fan of these developments. In terms of bundling, I think it's fair to offer a discounted ebook to ... More

they’re released as ebooks. This ’strategy’ is not very business smart. Why? Because when a publisher/author refuses to release a book in ebook format for fear of pirating, it gets pirated anyway. I’ve pointed this out in one of my most commented-on posts
laiming the ebook rights to a majority of its backlist titles, according to RH chairman Markus Dohle. This move shows, yet again, that authors are better off without a large publishing company. Once you sign over your book to them, they can pretty much do whatever they want.
Anthony, Mar 15, 2010 re: J.K. Rowling, Harry Potter, ebooks, and the definition of irony