The plight of literary magazines
Yesterday I received my new copy of Poets & Writers Magazine (aff link), something I look forward to 6 times per year. As I was flipping through the pages, I noticed something that had grabbed my attention before – a majority of the ads appear to be from various MFA programs around the country.
Yes, there are a few ads by small presses and a few writing services sprinkled in those pages, but MFA programs dominate a lot of the magazine’s ad space. And, along with the magazine, I received a solicitation to donate to Poets & Writers. As I understand it, the donations help to support the various programs that PW offers to fledgling writers.
What’s my point?
While everyone is hurting nowadays because of the crummy economy, literary magazines have always struggled. PW appears to do well compared to some of the smaller publications that rely soley on subscribers to make ends meet. Even then, very few are lucky to break even and most just stay in the red.
If MFA programs are the only ones advertising in the larger magazines, then that well probably dries up pretty fast. There’s very little fresh blood keeping the literary magazines going in terms of revenue streams.
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Penelope, Mar 11, 2010 re: Author sells self-published book one copy at a time