Oct
24
2008
With the economy sinking, stocks plunging, jobs being lost and more homes foreclosed on than ever before, the word "free" is music to the ears of just about everyone! Generally, when I’m offered something for free, I’ll usually take it. Why not? I have nothing to lose. If I don’t like the free item it goes straight into the trash can.
With that said, it’s pretty easy to conclude that "free" has a lot of power. It catches people’s attention and can get consumers to try something they might not normally try. What about using free to sell more books? Yes, it does seem counter-intuitive at first. But it has been shown to work, as this post points out from my good friends over at the Teleread Blog.
The post gives a very brief summary of author M.J. Rose and her decision to make her new book, The Reincarnationist, free on Amazon (aff link) until October 30. The Teleread post then links to an article that Rose wrote for The Huffington Post, where she explains her decision in terms of other items that do well as free samples:
It’s because trying something for free is the best way of discovering it. And free doesn’t mean sampling a quarter of a cookie – it means the whole cookie. It doesn’t mean someone spraying my wrist with perfume – it means them putting a small bottle of the fragrance in my shopping bag. It means spending a weekend in a hotel and taking two showers using the same soap. It doesn’t mean reading the first five pages of my book online – it means reading my whole book for free as a way of discovering me as an author.
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