Jul
18
2011
No matter what your politics are and regardless of what you think about Fox News host Bill O’Reilly, you have to admit one thing: He’s been a master at marketing his own online brand.
If you haven’t been to O’Reilly’s website, check it out. From offering a premium membership area, costing $49.95/year (very rare for a personal website to do this, and be successful at it), to behind the scenes clips, articles and selling the many books he’s written.
Billoreilly.com is all things Bill O’Reilly, building on the image he created through years of television shows, radio and other media. You don’t have to be a celebrity to follow his example though. It just takes a few loyal followers to successfully build your own brand.
Below are just a few examples of how he is cashing in on his name. While not every example below will work for you, it will give you some ideas about how to improve your website/blog to increase traffic.
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