When Barnes & Noble came out with their Nook Simple Touch with GlowLight, I wondered if they were running out of ideas about how they can improve the dedicated eReader.
Then I got to thinking about the Kindle as well. All this thinking lead me to one question: Have dedicated eReaders gone as far as they can? I’m talking about new features here, not a decline in popularity.
Dedicated eReaders are still very popular. For example, I have an almost romantic, fetish-like love for my Kindle.
I think the only new horizon for dedicated eReaders is price. Amazon already offers a $79 Kindle. My guess is that we’ll see those prices inch down towards about $50. I don’t know if the price will go any lower, so I’m sticking with $50.
The rise of tablet computers is taking a good chunk out of the eReader market. I love my iPad (though I don’t caress it at night like I do my Kindle). However, tablets aren’t optimal for reading long stretches at a time. The glare on the screen is their biggest downfall.
Further, the price of tablets, especially the iPad, is a big barrier to entry for a lot of people. If you just want a solid device to read ebooks on, then stick to a basic Kindle or Nook.
Like I said before, eReaders are still popular and they are here to stay. I just don’t think they can add anymore features. To me, Barnes & Noble is pushing it with their glow light reader.
So get ready for a big price war around the holiday season. If you can hold off on buying an eReader until then, you’ll probably get one for under the $79 price tag for Amazon’s cheapest Kindle.Follow @bradsreader