Tablets And eReaders The Big Sellers During Christmas 2011

This past holiday season saw the sales of eReaders and tablets “soar,” according to the New York Times. I remember many Christmases where big-screen televisions were the big seller, and even talking stuffed animals for kids sent parents into a buying frenzy (who can forget the loveable Teddy Ruxpin?). Times have changed.

But is the popularity of these devices really that surprising? I say no. Ebooks have entered into mainstream culture and ebook sales increase by the month. Further, there are more choices in tablet computers that can act as an ebook reader and give the some of the same functionality as a laptop.

The NYT article says in part:

For adults, tablet computers and e-readers were the gifts of choice, judging by a new report that indicates the number of adults in the United States who own tablets and e-readers nearly doubled from mid-December to early January.

The report, which is expected to be released on Monday, confirms what book publishers say they have experienced in the last few weeks: a big jump in e-book sales after the holidays. A similar e-book boom came immediately after Christmas 2010.

I have no doubt that ebooks are the biggest catalyst in tablet sales. People are starting to recognize the convenience of ebooks, and realizing that an ebook does not take away from the reading experience, as ebook critics would like us to believe.

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