Video: What Really Killed Borders?
Jul
23
2011
Retail expert Howard Davidowitz says that the death blow to Borders Group Inc was when they turned over control of their website to Amazon back in 2001.
Not to toot my own horn, but I speculated the same thing in my last post about the Borders saga. They essentially gave their business to Amazon, which then proceeded to eat them alive.
Here’s the video featuring an interview with Howard Davidowitz. He not only gives his opinion about why Borders collapsed, but what will happen to all that retail space that will soon be vacant.
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