Doubleday Hopes ‘The Night Circus’ Will Be Another Harry Potter

I’ve already written about how the ‘Harry Potter’ franchise will be hard to replicate. It’s one of those anomalies that comes along once in a great while.

That doesn’t mean that publishers aren’t looking for the next Harry Potter. In fact, one publisher is already hoping they found the next big thing.

According to this article from USA Today, Doubleday is hoping they’ve found the new Harry Potter:

Publisher Doubleday has high hopes for Erin Morgenstern’s debut fall novel, The Night Circus, thanks to bookseller enthusiasm and word that David Heyman, producer of the eight Harry Potter films, is in talks to produce the film version.

The article continues:

“I don’t want to push on the Harry Potter thing too hard,” says Alison Callahan, executive editor at Doubleday. “They are very different books. But the fact that Heyman might be signing on invites comparisons. You’re never going to shun that by any stretch of the imagination.”

The article also says that the first hardcover printing is over 100,000 copies, which is very good for a debut novel. I just hope the novel doesn’t flop, or Doubleday will have made a huge investment for nothing.

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