Kobo Hits The Sunny Caribbean Beaches

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Nothing says relaxing like sitting on the beach with an eReader loaded with Elin Hilderbrand novels (for example). Ereaders were made for the beach.

Kobo is taking ereading to the warm water of the Caribbean. In a recent press release, they announced a partnership with a local bookseller Nigel R Khan:

Kobo, a global leader in eReading with more than 3.6 million users in over 100 countries worldwide, today announced that the company’s Wireless eReader has landed in the Caribbean through a new partnership with Nigel R Khan Bookseller. The innovative bookseller – with nine locations in Trinidad and Tobago – is committed to bringing the latest technology to readers. The introduction of the Kobo Wireless eReader provides the large chain with an open and enjoyable device to support local readers and the islands’ tourism trade.

As the southernmost island in the Caribbean, Trinidad and Tobago’s population of 1.3 million boasts a literacy rate of 92.8%, making it the perfect place for Kobo to reach avid readers and encourage them to start eReading with the device of their choice. Nigel R Khan Bookseller has proven their overarching commitment to reading and technology, adopting new approaches that enhance the joy of reading for their customers.

It looks like Kobo is hitting a virgin market that’s ripe for growth. Furthermore, with such a high literacy rate, Kobo is bound to attract a lot of local business. And needless to say, foreign visitors will be pleased that they can load their Kobo up with ebooks before heading off to the beach for a day of surf and sun.

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