Barnes & Noble Debuts The Nook Simple Touch Reader

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This is old news by now, but it’s still worth mentioning (even briefly). Barnes & Noble introduced their newest member of the Nook family: The Simple Touch Reader.

There’s really no innovative features here. It sports a 6″ touch screen, weighs in at 8 ounces, and claims a 2 month battery life. My initial impression is that it’s a lot like my Sony Reader Pocket Edition, only this Nook has a touch screen.

Here’s an excerpt from the press release B&N published on 5/24:

New York, New York – May 24, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today expanded its bestselling digital reading offering with the All-New NOOK, The Simple Touch Reader. With a full touchscreen, NOOK™ features record-setting, extra-long battery life on the easiest-to-use, ultra-light, portable 6-inch eReader with the most-advanced E Ink Pearl display, and the world’s largest bookstore available by Wi-Fi®. Now available for pre-order at www.nook.com and at Barnes & Noble stores for just $139, NOOK will begin shipping on or about June 10. Barnes & Noble adds the All-New NOOK, a significant leap forward in the dedicated eReader category, to a product line that includes the bestselling NOOK Color™, the only Reader’s Tablet™. Based on the success of the NOOK product line, combined with focus on the absolute best reading experience, Barnes & Noble now claims more than 25 percent of the digital book market – just 18 months after launching NOOK 1st Edition™.

The new Nook is modestly priced at $139.

What I’m really waiting for, however, is for an eReader (either from Amazon or B&N) that is priced at $99 or below. Amazon is coming close with their ad supported Kindle WiFi at $114. Hopefully we’ll see a $99 eReader for the 2011 holiday season. My fingers are crossed.

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