The largest online retailer Amazon.com, announced today that they now sell more ebooks than print books. It was only back in July 2010 that Amazon announced ebooks were outselling hardcovers.
As expected, the phenomenal growth has continued. And I believe this trend will continue for the foreseeable future, especially as Amazon continues to lower the price of their bestselling Kindle eReader.
In their press release, Amazon said:
Today, less than four years after introducing Kindle books, Amazon.com customers are now purchasing more Kindle books than all print books – hardcover and paperback – combined.
Amazon CEO Jeff Bezos puts this ebook growth in perspective:
“Customers are now choosing Kindle books more often than print books. We had high hopes that this would happen eventually, but we never imagined it would happen this quickly – we’ve been selling print books for 15 years and Kindle books for less than four years.”
15 years of selling print books and ebooks swoop in and overtake print in 4 years! That’s huge. The big question that came to my mind when I saw this is: Is the end of print closer than I first thought?
I don’t want you to think I’m gushing over Amazon because I’m not. But Amazon has all the ingredients for long-term success: They have the hardware (Kindle), the largest online retail website in the world, and a huge selection of ebooks. All this is working seamlessly for a pleasant customer experience.
The only other company that has this perfect mix is Apple. Although I don’t see them overtaking Amazon in the ebook market for a long time (if ever).