How Do You Make Millions Selling Ebooks? Ask Amanda Hocking

Mar 01 2011

Note to publishers: Be afraid, very afraid. Because ebooks are allowing authors to self-publish their work and be very successful, without going the traditional publishing route.

No one personifies this more than Amanda Hocking. She publishes her ebooks on the Kindle platform and, by all accounts, is making millions. No agent. No large publishing houses. If her books were published the traditional way, she would probably be on the New York Times Bestseller List.

This article gives a great glimpse of how indie authors are cutting out the middleman and succeeding:

She gets to keep 70% of her book sales — and she sells around 100,000 copies per month. By comparison, it’s usually thought that it takes a few tens of thousands of copies sold in the first week to be a New York Times bestselling writer.

The article does note that because she sells at lower prices, she can sell more ebooks. At the same time, publishers keep pushing for higher ebook prices. Who is really coming out on top here?

No doubt that authors like Amanda Hocking are scaring publishers:

Welcome to the new era, the one that scares traditional publishers to death and will make the world better for writers and readers alike. Congratulations to Amazon for making it possible. And congratulations to Ms. Hocking on her success.

I second that, congratulations Ms. Hocking!

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