Can Ads In Ebooks Prevent Piracy?

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I don’t know how many times I’ve repeated this here on Brad’s Reader, but it’s worth repeating again: Ebook piracy is not the problem, it’s a symptom of the problem.

What is the problem? I think it’s high ebook prices, publishers/authors refusing to release titles as ebooks and to a lesser extent, strict DRM. If you give consumers the ebooks they want at a fair price (i.e. $9.99 or below) without trying to lock them down, piracy will become less of an issue.

Yes, there will always be piracy. There will always be a small group of people who will refuse to pay for ebooks. Same goes with music and movies.

How Advertising Can Combat Piracy

One idea that’s been kicked around to makes ebooks very cheap, or even free, is placing ads within the books. I’ve written about this before. While in theory ads in ebooks makes sense, I have a feeling that in practice, people would reject seeing ads in their favorite Elin Hilderbrand book (for example).

Literary agent Nicholas Croce thinks it’s worth a shot:

In ebooks, unlike in print books, ads could work financially. They could be updated digitally, so they could always be current. They could also be much better tailored to the reader

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