Mark Coker: Ebook Prices Will Go Lower

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Mark Coker, the founder of ebook publisher Smashwords, believes that ebook prices will drop. In an interview with eBookNewser Mark discusses the current ebook market, what publishers are doing wrong and where he sees ebook prices heading. He also heavily criticizes the new ‘agency model’ that publishers are seeking to implement.

The biggest unknown in the ebook world right now is the question of pricing. How much is too much? And how low can ebook prices go before the author and publisher lose money? Publishers continue to give the common line that ebooks still cost a lot of money to produce, therefore justifying a higher price:

The publishers will tell you that that book is still very expensive for them to create.

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