Borders, Barnes & Noble enter self-publishing game

Oct 16 2010

In yet another sign that self-publishing is gaining legitimacy among the book crowd, both Borders and Barnes & Noble have launched their own self-publishing programs. No doubt part of it is strategic: Too compete with the ebook giant Amazon and with Smashwords, the latter lets authors publish their works as ebook in multiple formats.

Borders, who got into the ebook business late, is partnering with BookBrewer to offer self-published ebooks on their online ebookstore. Here’s an excerpt from BookBrewer’s press release:

Borders

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