Amazon now tracking highlighted passages from Kindle users

Apr 30 2010

Amazon is not only tracking Kindle users highlighted passages, they are also advertising the fact. While this might make for an interesting study in what readers find important in a particular book, my big question is: Does this mean privacy should be compromised?

I first saw this story on Mediabistro, which gave a rather simplistic, non critical post of this new Amazon practice. I did a quick Google search and found another, more critical article from Bnet Amazon risks Kindle sales by tracking, reporting what readers highlight. This fact that Amazon is now tracking your ebook highlights begs other questions: What else are they tracking? What about annotated comments?

The Bnet article brings up a very valid point, one that I think anyone concerned about privacy in this digital age should fear:

I don

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