Do most people really care about ebook DRM?

Over the last year I’ve talked to a lot of people with e-readers. A majority of them have the Amazon Kindle, a few Sony Readers and a handful of the new Barnes & Noble Nook. Everyone says the same thing: They love their ebook reader. Those with the Kindle or Nook, which can download ebooks wirelessly tell me that they read a lot more with the e-reader than before.

Surprisingly (at least to me), the one subject that never comes up is DRM. I’ve “educated” a lot of newbies to the world of ebooks about the dangers of DRM, and most simply aren’t that worried about it. Their main concern is ease-of-use. Downloading an ebook via

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