Borders offering 50% discounts amid financial troubles

I’m usually not one to predict bad news, but things don’t look good for Borders. Even with their 50% discount promotion (read the PW story here), I’m not sure how much longer after the holidays the second largest retail bookstore chain will last.

My reasoning? The larger-than-usual discount Borders is offering is, as many people see, one final desperate attempt to drive customers to their stores in hopes of regaining even a little financial stability. Or maybe it’s a discrete attempt to get rid of inventory before closing their doors for good. Maybe I just have too much time on my hands and think about this stuff too much and my prediction is way off base.

Regardless, the bad economy is really hitting most retailers in the gut. It will be interesting to see in 2009 just how many of the larger retail chains come out of this crisis alive….bruised maybe….but still alive.

Your thoughts?

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