Simon & Schuster embrace mobile e-reading

I normally don’t expect any good news to come on a Monday. Generally, Monday’s are filled with doom and gloom, made worse by the ending weekend and an entire workweek to ponder with dread.

But this morning was different. I was reading my Publishers Weekly e-newsletter and came across a story that lifted my spirits. Publishing house Simon & Schuster will be going mobile! Here is, in part, what the article said:

Simon & Schuster and Macmillan Publishing Solutions subsidiary MPS Mobile announced a partnership today through which MPS will distribute over 500 S&S e-books through its Global Reader platform, which makes digital book content available over any Web-enabled mobile phone.

The article goes on to say that the first books to be made available right away are The Secret and the Star Trek books.

On Simon & Schuster’s own website, there is this press release, which says the publisher is sweetening the pot for interested readers:

As a special introductory promotion, mobile users can get free excerpts and a demonstration of the Global Reader service.

Using the power of free to entice new customers! Furthermore, it says a lot when a large publisher like Simon & Schuster are embracing mobile technology as another distribution platform for their book catalog. Eventually, the publisher plans on having over 500 titles available through MPS.

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