Barnes & Noble jumps onto social networking bandwagon

Oct 27 2008

Social networking just won’t go away! Today, as I was browsing through my morning Publishers Weekly email, I came across this article, describing retail giant Barnes & Noble (B&N) launch of their own social networking site.

Much like other book social networking sites, My B&N has features that let users showcase the books they’ve read and what they’re currently reading (the site also lets them feature music and movies).

The site, called Goodreads also allows users to create different lists and share them via other social networking sites (cross-social networking?).

The new site rollout appears to be a response to Shelfari, which was recently bought by Amazon. I’d like to say that Borders will be the next with its own social networking site, but the word on the street is that the chain might not last much past the holiday shopping season.

Say what you want about social networking though, I think it’s good that books are finally getting the attention they have always deserved. Bookworms (like myself) are passionate about books, and we love talking about and sharing books we have read and enjoyed. Sites like the ones mentioned above provide an "extended conversation" among the reading public about books.

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