Borders unveils new website

Borders has opened up its very own slick new website to the public (which has been in beta testing for many months). I came across a brief article on Publishers Weekly while sifting through my morning email. You can check out the new site at Borders.com.

My first impressions are generally good, although I haven’t spent a whole lot of time exploring the site yet. You might remember that Borders used to partner up with Amazon.com (aff link) for selling books online, and has now cut the cord with the online retail giant. Now that Borders is on its own, I’m not sure how the prices will compare (next time I have some book shopping to do, I guess I’ll find out).

One brief passage of the PW article that really drew my attention was this:

The site also features a link to its cobranded e-bookstore with Sony and has the ability to download digital audio either in DRM or DRM-free formats.

I have a first generation Sony eReader, and while I love the product, I think their ebook prices are way too expensive. It really holds me back from using the eReader more than I currently do. Hopefully we’ll see ebook prices come down drastically in the next year and we’ll see a gradual shift to all DRM-free formats.

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