Two large publishers going digital, kind of

Maybe some publishers are starting to see the light! It has been announced that Random House and HarperCollins will start to use digital media to help push titles in both print and digital formats. Here’s a short excerpt from an article at Publishers Weekly:

Random House and HarperCollins both announced new e-initiatives aimed at using technology to sell more print and digital titles. The Random House Publishing Group is testing sales of a book by chapters, while HC has started a variety of online projects to let consumers sample titles on its site, and, in some cases, get an e-book for free.

Hopefully we’ll be hearing more news like this in the near future. Is this a sign that ebooks are finally mainstream? Hardly. Ebooks in general still have a long way to go. However, it is a sign that publishers are realizing the benefit of digital content and that, yes, it can help promote book sales all around.

Random House and HC Test Drive Online Access to Their Books

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