Borders to start selling more of Sony’s eReader
Sony’s e-book reader will be getting a large boost from Borders, according to a Publisher’s Weekly article. The large bookselling chain will stock the eReader in more of its stores, and will be launching a new e-bookstore:
Borders has been selling the Sony Reader in 270 of its superstore since last November and will now offer it for sale in more than 500 outlets. "We have been doing very well with it," Borders spokesperson Anne Roman said of the Reader. The rollout to additional stores will begin in October.
Also starting next month, Borders will team with Sony to launch a new e-bookstore. Currently, e-book titles for the Reader can only be downloaded through Sony’s Connect online store.
My interest in this article is rather high, as last spring I splurged and bought a Sony eReader. Overall, I’m very pleased with it, however, the battery life doesn’t seem to last as long as Sony claims. Maybe it’s just mine, though.
I applaud the efforts of both Sony and Borders to keep pushing the e-books. For one, it’s a much better business model than print books (no stock, no returns, no printing costs), and if you’re a bookworm like I am, it will save you tons of space in your bag, purse, briefcase, or whatever you use.
I don’t think, though, that Sony’s e-book reader will revolutionize the digital publishing industry, much like the iPod did for music, but it’s a step in the right direction by showing people that e-books are a viable option nowadays.
Do you read ebooks? If so, what device do you read them on?
Read the entire Publisher’s Weekly article here: Borders expands Sony Reader outlets
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